Have you ever heard of a companies headquarters that gets their lawn mowed by goats, which are rented from a grazing company? Well, before you judge this idea for being silly, you should think twice, because this company is known as Google.
Google is the most dominant search engine on the internet, and if a company is smart, they would do everything in their power to focus all of their online marketing methods on SEO marketing. Although three quarters of internet search engine users scroll past the first results page of search engines, getting your companies name into the results pages of a search engine should be of primary concern.
Did you know that over 100 billion global searches are conducted online each month? So it is fair to claim that using search engines as a source of marketing is a good idea for a business to look into. But nowadays, using search engines such as Google cannot just stop at the computer, optimizing search for the easy use of smartphones, and tablets is a must as well.
As of 2012, over 70 million users shop using a mobile device, such as a cellphone or tablet computer. With these numbers, it is safe to say that most companies should also begin to focus all of their time on online marketing. It is a promising idea to focus on online stores, because nearly half of mobile device users say that they look up a product reviews, or seek out promotion, using that device.