There is a lot of momentum behind the internet marketing strategy known as Search Engine Optimization and the way it has been improving the way companies are doing their business online. The whole thing pertains to keywords, search engine rankings and the desire of a company to improve search engine rankings. A company decides to hire an SEO marketing company to handle their SEO campaign, essentially outsourcing the SEO services. The two then work together to design a marketing campaign designed around specific keywords and informational content that is designed to increase traffic and, therefore, improve their search engine rankings.

The content is typically informational, engaging, and interesting that comes through blog posts, website articles and social media content. The main idea is to boost search engine rankings by writing articles, blogs, and posts that online users find interesting enough to ‘click through’ until they land on the clients website or a product page. This process is how the Google PageRank algorithm, named after co founder of Google Larry Page, recognizes search engine rankings for specific keywords and websites. In order to increase the search engine rankings of a company, they need to have received a lot of traffic to their website and SEO companies strive to do that by engaging the reader with informational pieces.

Take the time to learn more about search engine rankings by testing them out for yourself. Run an internet search for search engine rankings and examine some of the resources and websites dedicated to educating people on the concept. You will find a few links at the top, probably highlighted or color coded. These are sponsored links, paid for by the website owner or company, and are not where consumers are clicking. The organic results, which are naturally occurring results based on the keywords, are much more trusted and popular with most internet users. These types of results are where SEO companies hope to improve search engine rankings for their clients.